Retail Design and Marketing Strategy - PZI

Positioning a Colombian brand in The Netherlands

 

This project started by restructuring "Making My Boots" brand identity followed by developing a design concept that could integrate Retail and Production in the same space. As an online shop that offers the chance to customize your own shoes Making My needed a place to show the high quality of their products in order to start a trustful relationship withs their future clients.The showcase towards the street is part of the shoemaking workshop featuring a line of production that continues into the shop.

The costumers are invited to follow a path around the production space and experience several steps were they have the chance to get to know how the product is fabricated. A mix of digital and analog experiences complete the storytelling of this brand that feels the need to be closer to their costumers and make the costumers feel closer to the uniqueness of their products.